Andreas Pettersson: Leadership Speaker and Executive Coach

Keynotes and workshops on Nordic leadership, scaling, adaptability, and leading through pivotal moments.

About Andreas

Andreas Pettersson is an executive advisor and keynote speaker, and before that a tech CEO who learned leadership the hard way. By 37 he had become Canon's youngest stand-alone CEO, leading Arcules, a cloud video startup backed by Canon, which grew to 150 employees and built a hyperscale AI platform cycling more than 100 petabytes of video and audio data every 30 days. He is Swedish-born and has been building inside American companies since 2014, which is why so much of his work draws on Nordic leadership: flat structure, trust by default, and candor between equals, adapted to US speed.

Speaker bio for your event

Andreas Pettersson is the author of Power Without Permission, executive advisor, and former AI SaaS CEO. He founded LeadersAdapt to help CEOs, founders, and senior leaders quiet impostor syndrome, build confidence at work, and advance women in leadership with field-tested practices. As founder of LeadersAdapt he has advised more than 100 leaders, many of whom achieved 50% revenue growth in 12 months or earned promotions within six months.

Common questions

What is impostor syndrome at work?

It is doubting your proven abilities and attributing wins to luck, despite clear evidence. It often shows up as second-guessing, over-preparing, and avoiding visibility.

How do I overcome impostor syndrome quickly?

Focus on three repeatable practices: keep an Evidence Vault of your wins, translate results into recognition, and use a 90-second reset before high-stakes moments.

What is the fastest way to feel calmer before a big meeting?

Use a 5-minute run-up: skim your Evidence Vault, write 3 points and 1 ask, then do a 90-second reset with box breathing, posture, and one line you believe. It turns panic into plan.

How can managers reduce impostor syndrome on their teams?

Credit accurately and publicly, publish promotion criteria, rotate office housework, invite voices in early, and sponsor women into visible work.

By Leaders ADAPT, the leadership and AI advisory practice led by former Canon AI CEO Andreas Pettersson.