The two north stars in business expansion

The two north stars in business expansion

Why eight figures and elite teams are your ultimate business growth compass

Operating a business properly means having a North Star (AKA a clear direction and purpose) to keep us on track and moving toward a goal, because otherwise it’ll feel like we’re shooting arrows aimlessly in the dark. If we don’t have a tentative plan, we don’t actually have anything. When it comes to business growth and expansion, there are two glaringly bright north stars that you absolutely need to be driving toward: one involves figures and one involves your team.

The 8-Figure “North Star”

If you had to choose a number, what would you say the North Star is in terms of money? Six-figures? Seven-figures? Wrong. Seven-figures is great, but eight-figures is what creates real change and opportunity; so if you’re aiming below eight-figures, it’s time to think bigger.

Setting an eight-figure revenue goal reflects a broader vision for business growth, impact, and long-term sustainability. It isn’t just about the income—it’s about the company’s and employees’ mindsets that gets curated during that level up. At eight-figures a company can invest in more innovation and resources, which can lead to greater market influence and brand recognition. Furthermore, it signals a commitment to creating more jobs and providing better services. In essence, aiming for eight figures can serve as a stretch goal that drives a company to build stronger foundations and reach new markets, all while sustaining growth.

The A-Team North Star

Beyond the figures, and in part to get to those figures, you need to focus on a second north star: your employees. If you want to lead your company, rather than work in it, then you need to build an A-team to scale efficiently and effectively. The team that got you to six-figures isn’t the team that got you to seven-figures, and it won’t be the team that gets you to eight-figures.

So what kind of people make an A-team? Company-first team members. Forward-thinkers. People with high levels of emotional intelligence.

Your team, and who you choose to be on your team, directly impacts the company’s success, resilience, and adaptability. These are the kind of team members who can communicate well, handle stress effectively, and support each other, creating a productive and positive work environment. This not only boosts performance but also fosters innovation and trust, allowing the organization to thrive even in challenging times. When teams are highly skilled, hardworking, and emotionally attuned, they can navigate complex problems, adapt to change, and work toward shared goals with greater cohesion and purpose. Only after investing in a team comprised of these people can you rise above day-to-day operations to focus on the vision rather than the logistics.

Expansion and Business Growth Consulting

If you want to know how to expand your business, here is the ultimate key: don’t make aimless decisions. Make moves with purpose. Focus on these two north stars. Create a plan with short-term and long-term goals to reach eight-figures. Build you’re A-team. And know that you don’t have to do it alone. You can find the right mentor to invest in for business growth consulting or coaching. Someone who has walked the path before will not only help you get clear on how to walk toward these two north stars but will help you actually reach them.

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Isn’t time you had an advisory team that truly elevates you!